Engaging Hire Basic users

When a prospect creates a Hire Basic account, you’ll want to be prepared to support their journey and uncover opportunities to engage with them as a consultant. This call should be brief, focused, and lead to clear next steps.  The initial call seeks to accomplish a few things for you and your prospect. It should: …

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Resources

Below you’ll find links to the documents referenced within each section of this playbook. Overview Create awareness and build interest Help prospects try before they buy Help prospects buy

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Conclusion

The switch to Product-Led Growth might seem like a big change. In fact, it’s just a continuation of the business strategies Arnold Daniels used in 1955. One of the biggest drivers of PI’s early growth was that it offered free Behavioral Assessments and readbacks to interested clients. Arnold Daniels didn’t convince the client our product…

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The power of value-based pricing

Until now, PI has relied exclusively on headcount-based pricing: we charge clients based on how many people work at their organization. In our Hire 2.0 release, PI gives partners the option to use what we call “value-based pricing” for Hire. In other words, clients who use the product less, pay less, while clients who use…

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What’s freemium and why is it so effective?

Freemium is an aspect of Product-Led Growth that offers limited features to users at no cost and then charges a premium for added functionality. In Hire 2.0, our limited plan is Hire Basic and the premium plan is Hire Pro. Why are we using a freemium model? Because the way people buy software has changed….

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What’s Product-Led Growth?

When we talk to our partners, one of their biggest frustrations is the sheer amount of effort it takes to make a sale. Before partners can even start the process, they need to connect with a prospect, which often means spending money on inconsistent marketing campaigns. From there, most sales engagements end with little or…

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Fulfilling the promise of talent optimization

It seems like every day businesses face a new crisis. The challenges keep mounting, and our old solutions seem less capable than ever of overcoming them. We’ve created the category of talent optimization to help businesses overcome these new challenges by bridging the gap between their business strategy and their people strategy. We want to…

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Product-Led Growth for Partners

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Product-Led Growth for Partners

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How to enact positive change using PI

How can you use PI as your superpower? While these trends may sound daunting, they’re quite exciting for talent optimizers. You have the power to be the hero for many of these struggling companies using PI. Let’s break down how. First, as Jim Collins says, you have to get the right people on the bus….

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Key changes companies should make

Josh Bersin, the founder of an HR research firm, says that “you have to run your company as if every employee has one foot out the door.” And he is right because employees today demand fast, positive change from their employers. Let the data talk:  8 out of 10 employees feel ‘more empowered’ to hold leaders…

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Must-know talent trends today

There are four critical trends today catalyzing and shaping the future of work. The one-sentence summary? It is getting more challenging to attract and retain quality talent, and nearly every company today is asking themselves how to do this better. (Read: there is an enormous opportunity for PI and PI Partners to help). What else…

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Introduction

Welcome back. We’re glad you’re here. In case you forgot, PI Competitive Edge is a market report from your favorite Product Marketing team. It packs ten weeks of deep market intelligence in a less than 10-minute read—giving you the edge you need to succeed. First time reading? Catch the first edition on employee engagement and…

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