Create Awareness and Build Interest
0 Lessons 30 minutes completion time
What you'll learn:
In this section, you will learn how to drive new Hire 2.0 leads and ensure that they are attributed back to you. You’ll also be able to access content and resources that will aid in your efforts.
Resources that drive new leads to you
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Refer to the table below for some useful resources you can leverage in your marketing efforts to help you easily attract new leads.
Click the resource on the left to link to the relevant document.
| Resources | Description |
|---|---|
| Hire 2.0 One Pager (Customizable) | An asset you can share with prospects who may be wrestling with hiring. |
| Example website copy – Hire 2.0 | Sample language to put on your website to drive prospects to sign up for Hire Freemium. |
| Speaker-in-a-box: Hire 2.0 | Presentation deck that you can adapt for speaking events around hire needs. |
| 7 Ways to Win War On Talent | Asset to customize and use to provide value and/or add as a value-add to your site. |
| Hire 2.0: How it works video | Prospect-facing video showcasing how you can assist your prospects with Hire 2.0. |
| Creating a personalized video | Step-by-step guide to help you drive prospect engagement with easy-to-make videos. |
| Customer Stories & Case Studies | Client stories highlighting the benefits of how you can assist with PI and their hiring needs. |
| Pre-call planning guide | Easy checklist to learn about a potential prospect prior to calling/emailing them. |
| Hire 2.0 Warm call talk track | Checklist to guide a Hire conversation with your prospect. |
| Resources to prep | Description |
|---|---|
| 1:1 Hiring Strategy Session – Video | 1:1 Hire Strategy Session video to send to your prospects as an overview. |
| 1:1 Hiring Strategy Session one pager (customizable) | A 1-page overview of what to expect in a 1:1 Hiring Strategy Session. |
| Pre 1:1 Hiring Strategy Session Prep Email Template | A prep email to send to your prospect in advance of the 1:1 Hiring Strategy Session. |